Pride has greatly helped us get our marketing efforts up to speed and attract the kind of patients we like to see in our practice.  After a few phone conversations with Naomi she wrote up findings and recommendations specifically suited for our office.  One recommendation that we found very helpful was working on asking patients for reviews.  Because we had already had some success with online reviews we decided to focus our efforts toward getting more and with Naomi’s help in finessing the “review request” we have seen a huge increase in our “target patients” from Yelp. 

We decided to form our own in-house marketing team consisting of a receptionist, two assistants and both doctors.  Using Naomi’s findings and recommendations we were able to move forward with some of our marketing goals with a clear vision.  We decided to meet once a month at a nice restaurant and follow an agenda one of the doctors typed up.  Using this as an outline we are able to brainstorm as a group and decide which goals are doable, which ones might be left for later or not worth pursuing.  After we agree on our goals for the month, each person is assigned one or two tasks which are to be done by our next monthly meeting.  After the first 40 minutes or so of our dinner, all our goals are set and we can relax and chat a bit over drinks.  It has been a very positive experience for everyone involved. 

We highly recommend Naomi at Pride.  It’s great to get someone with lots of marketing experience who can think outside the box and help you achieve your goals!
Heather Anderson, DDS
Fountaingrove Dentistry, Santa Rosa, CA 

“I became a client with Pride Institute in 1995 because of their exceptional reputation for helping dentists to lead and learn to manage the business of our practice. I have stayed with Pride for 14 years now, because my experience with these things have been even better than my high expectations and it has paid huge dividends for my team members and me.”
Dr. Brien Harvey
Tuscan, Arizona
Past President of the Arizona Dental Association (AzDA)
Twice named AzDA Dentist of the Year

“I have been a Pride Client for 17 years. The Pride Institute has helped me by coaching and showing me that there is indeed a pathway to getting what I want. Their programs and materials are the most effective I’ve seen in dentistry.”
Steve Carstensen, DDS, FAGD, FICD
Bellevue Washington ADA
Program Chairman for the 2009 ADA General Chairman for 2010.

“I have had the pleasure of working with Naomi over the past few months. I truly enjoy my working relationship with Naomi. I find her to be dependable, intelligent, and pleasant. I find that my time with her is very well spent, as she tailors her approach to my specific needs masterfully. What I enjoy most about Naomi is that she says it like it is! She is very frank, and gets straight to the point. I highly recommend Naomi to anyone who wants to have a focused approach to his or her business marketing.”
Amir H. HagShenas, DDS, FAGD
Los Gatos Restorative & Cosmetic Dentistry

“The Pride Institute had a lot to do with where I am today in my practice in terms of managing the team that I have and the fact that I am no longer on PPOs. When I joined Pride Institute I was signed up with seven PPOs but with your great coaching and mentoring over the years I have been able to create the type of practice I once was dreaming of. I feel my satisfaction is not only in taking home more money, that is only a small part of it, but it is the ability to work in an environment that reflects positive energy from my team the type of patients we are attracting and a place to look forward to going to in the morning.”
Sonia Hariri, DDS
Craycroft Dental PC
Tucson, AZ

"Ever since I started with Pride, it's been great to know what to look for. It makes being able to forecast so much easier. You've got that reassurance in the back of your mind... there's money coming in still."
John Sheets, DDS
Sheets Family Dentistry
Pride Institute Alumnus

“I wanted to send you a quick shout out and remind you how satisfied I am with my team members at Pride Institute. As you know, Leslie has been our consultant for a number of years. She is simply AWESOME! We love her enthusiasm and her dedication to helping us make our practice what we envision it to be. Also, with Naomi on the team we have been creating some very nice marketing plans and then implementing them seamlessly with Pride systems. I am very happy!”
MARK A. GOEDECKE, DMD, FAGD
GOEDECKE FAMILY DENTISTRY,LLC
Mt. Pleasant, SC

“The level of knowledge and degree of enthusiasm Naomi (Naomi Cooper, Chief Marketing Consultant. Pride Institute) can emanate are incredible! I am most impressed with how everything fell in place with the thoughts and philosophy of the Pride Institute. Her core tenets ring of what Pride teaches and shall be of great value in reducing my anxiety. I believe Naomi will become an integral part of my team in the forward movement of my practice!”
Dr. Vincent Cardinale
Naples, FL

My experience with Pride Institute continually challenges me to broaden my knowledge and leadership skills as an orthodontist and practice owner. The guidance and training provided by Pride gives us systems and ideas that allow us to grow as individuals and as a team to reach our highest potential for our patients and each other. I believe that Pride Institute is sincerely dedicated to building successful long-term relationships to enable their dentists and teams to enjoy dentistry and consistently grow together. This allows us to positively impact each other and our patients and provide the highest quality experience and care. Working together with Pride helps us create a practice our community can believe in.
Byron Diehl, DDS, MS
Redlands, CA

“In the increasingly competitive dental industry, recognition by an independent professional expert board is extremely valuable. Sesame Communications was able to leverage this important industry award to fortify its category leadership position. Participating in the Tech Fair at Greater New York was extremely beneficial to us and with continued support from Pride after the event (which I highly recommend), we have realized a significant ROI. As a matter of fact, we have already reached mid six figure sales, and that number will continue to grow as a direct result of participating in last year's event, and the impact that the Pride client base has provided as a result of Lou's efforts after the Expo."
Diana P. Friedman, MA, MBA
Chief Executive Officer
SESAME COMMUNICATIONS

“Hi Naomi, I wanted to take a moment and thank you for the tremendous job you have done with our office marketing. Jill and I went to your summer 2010 marketing conference in DC. Since then, we have implemented many of the ideas generated at that meeting. Also, thanks to your teleconferencing guidance, we have created an awesome new logo that supports and represents who we are. The seamless transition of logos, business cards and stationary has helped us present a unified look for our patients. The new website, carefully designed with your suggestions, has helped us increase the number of new patients AND has made it possible to keep in touch with our current patients. Our patients love the website!
The world of marketing has changed dramatically over the last several years. Simply doing sporadic ads and asking for referrals isn't enough these days. I clearly see that a well executed marketing plan is an integral part of our practice. Our patients are able to follow us on our website, twitter, facebook and YouTube venues.
Once again, thanks for your guidance and encouragement over the past year. We plan on continuing our relationship with you as we grow our practice into the vision and purpose that Pride Institute helped our team create.
Warmest regards, Mark A Goedecke, DMD”
MARK A. GOEDECKE, DMD, FAGD
GOEDECKE FAMILY DENTISTRY,LLC
Mt. Pleasant, SC