Lou Shuman, DMD CAGS, President Emeritus of Pride Institute, is personally known for his expertise in internet strategy, strategic relations, emerging technologies, digital marketing methods, and operational practice management. Highly respected in the dental corporate and education community, he is currently an executive consultant for KavoKerr Group(KKG), Propel Orthodontics, WEO Media, ZQuiet, DEXIS, i-CAT, Pelton Crane, HR for Health, and Implant Direct. He is the Chairman of the Technology Advisory Board for WEO Media and a member of the Clinical Advisory Boards and Editorial Boards at Orthodontic Practice US, Dentistry Today, Dental Products Report, Dental Practice Report, The Progressive Dentist, Seattle Sleep Education LLC, as well as the Managing Editor of Dental Sleep Practice Journal. Dr. Shuman will be a monthly columnist for Dental Products Report focusing on online marketing, social media, and website development reaching 140,000 dentists on a monthly basis. He also will be a monthly contributor to DPR’s monthly e-newsletter, and maintain a blog, the “Social Media Minute” housed on DPR’s website. He is the only dentist who has been selected both as a “Top CE Leader in Dentistry” and a “Leader in Dental Consulting” by Dentistry Today magazine. Dr. Shuman was honored by being personally selected from a prestigious pool of Dental Key Opinion Leaders to assist in the creation of the event and host the launch of the KKG brand into the dental community at the Chicago Midwinter Meeting. KKG is the dental arm of Danaher Corporation, representing 16 companies and 2.2 billion in revenue.
Dr. Shuman is the creator of the prestigious Pride “Best of Class” Awards, an unbiased nonprofit initiative that in conjunction with the leading technology experts in the field, selects annually the most important technologies in the industry. The impact of this initiative has resulted in an innovative first time ever cooperation between the major journals, Dental Products Report, Dentistry Today, Dental Economics, ADA News, the Oral Health Canada Journals, Inside Dentistry, Dr. BiCuspid, Implant Practice US, Orthodontic Practice US, Endodontic Practice US, The Progressive Dentist, and the American Dental Association in providing education, awareness, and presentation of the winning technologies through their journals, culminating at the ADA Pride Institute Technology Expo every year at the ADA Annual Session. It is the largest exhibit at the ADA Annual Session providing three days of technology-focused presentations by the field’s leading experts in a 275-seat classroom, in conjunction with hands-on exhibits of each year’s “Best of Class” winners. The ADA was honored nationally as providing the “the highest quality education on an exhibit floor” as a result of the Technology Expo curriculum.
Dr. Shuman served as President of Pride Institute for six years and Vice President of Clinical Education and Strategic Relations at Align Technology for seven years. During that time he was responsible for the clinical creation of Orthodontic and GP clinical programs, was the professional and clinical lead on multiple concept development projects, including the creation of Vivera retainers, and integrated the Invisalign technique into orthodontic and dental school curriculums throughout North America including NYU, Harvard University, University of Illinois at Chicago, and the University of Texas at San Antonio, as well as into associations, institutes, and organizations including the ADA, AGD, The Scottsdale Center for Dentistry, The Pankey Institute, and The Dawson Center for Advanced Studies.
Dr. Shuman is recognized as an outstanding speaker and educator and has lectured extensively throughout the United States, Canada, Europe, and Japan, including every major meeting in the US. His programs include topics on Social Media, Clear Aligner Orthodontics, Sleep Apnea, and Traditional and New World Marketing. He has been selected for fourteen years in a row as “One of the Top CE Leaders in Dentistry” in Dentistry Today magazine. As a guest lecturer at Gordon Christensen's LDS Annual Meeting he was cited as “one of the most influential dentists in the country today.”
Dr. Shuman has written articles and whitepapers in every major dental publication, including Dentistry Today, Dental Economics, The Progressive Orthodontist, Orthodontic Practice US, Dental Products Report, and Inside Dentistry to name a few.
As a former founder of rdental.com he created for the internet, the state of the art Enhanced Educational Interface (EEI) engine. This innovative first in class educational platform provided the backdrop to providing online education exclusively for industry leading prestigious educators including the ADA, AGD, Dr. Gordon Christensen, Dr. Frank Spear, Dr. Vince Kokich, Dr. Pete Dawson, and Dr. Stan Malamed, among many others.
He is the past owner of a 10-doctor private group practice where he specialized in Adult Orthodontics. He received his DMD degree and his Certificate in Advanced Graduate Studies in Orthodontics from the Henry M. Goldman Boston University School of Dental Medicine with Dr. Anthony Gianelly as Chairman. Giving back to the community, Dr. Shuman recreated the mission of the Walt Disney 25th Anniversary Tour at its Boston venue. He single handedly implemented a two day extravaganza for the underprivileged and hospitalized youth community in New England that eventually resulted in him receiving Walt Disney’s most prestigious honor for “creating a new direction of purpose for their company.”
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