We stand on who we are and what we do!

Pride Institute's mission is to serve our clients with the finest information and counsel to support the achievement of personal and professional goals and to enhance the quality of dental care provided to patients.

Superior Products and Service

Valued for Quality and Innovation

Pride Institute provides innovative, high quality products and services which have significant value to our clients. Sensing, serving and satisfying the needs of our clients will ensure that we achieve our mission statement.

Exceptional People

Pride Institute's Greatest Asset

Only the best people will do in every area. These are people who are excited about what they are doing, are motivated to achieve results, have high standards of quality and integrity, are interested in being long-term contributors, and who possess a flexible, entrepreneurial spirit. An individual's responsibility always exceeds a specific job assignment. Personal initiative, often achieved by motivating and working with others, will be rewarded.

Market Profile

A Commitment to Winning

We will market our services to attract dentists who are dedicated to quality and ethical dentistry as well as financial success. We recognize, while utilizing our advice and counsel, our clients are ultimately responsible for their own business performance.

Profitable Growth

The Ultimate Measure of Success

Profitable growth is the key to maintaining a position of leadership and insuring that the corporation will continue on for future generations. We shall maintain a productive and profitable company and be well compensated for the quality service we provide. Of high priority is the maintenance of balance between profitability and growth.

Research and Development

The Future in Action

Pride Institute recognizes that the needs of our clients are ever-changing. Our commitment to the development of new, progressive business solutions will assure our clients' profitable business growth in an unsure future. Pride Institute recognizes that successful preparation for the future requires a commitment to take action now.

Business Leadership

Creating an Enjoyable, Fertile Environment

The company will provide support, feedback and leadership to promote growth and long-term commitment from each employee. Our standards will always be set high so that our employees strive for new levels of expertise and are encouraged to reach new heights. We will create an environment where people enjoy coming to work because we believe that "Success is not the end of the journey but the journey itself."