In today’s environment, the question on everyone’s mind is how to market more effectively and there are a lot of confusing messages as to what methods are best.

The Goal: As we go deeper into the area of marketing and social media, we find there is a gap between getting a Website, SEO, Social media and online communication tools in place and full utilization with a real ROI on the tools.

The frustrations that we hear most often expressed in the dental community are:

• Should I be focusing on internal, external or advertising to increase my new patient flow?
• What are my priorities when it comes to marketing?
• I didn’t know what I wanted in the first place.
• I have been given these fill-in the blanks for my website – what do I do?
• What do I really need on a website?
• I don’t have a brand – do I need a new logo?
• What is the right message?
• How do I get my team on board to help market the practice?
• How do I get my patients of record to refer us?
• How do we participate in social media?
• I have no idea what our true budget and ROI is.

We CAN answer these questions and quarterback the strategies so you can truly maximize your results.

The marketing products and packages that could support your implementation process are as follows:

Marketing Assessment - A complete assessment of all aspects of your practice’s existing marketing efforts and patient communication strategies with a written Findings and Recommendation report including: a marketing calendar and timeline, a marketing budget and team training and implementation protocols.

WebEds - Hour long webinars to train key team members on specific skills like: implementing the marketing strategies successfully, telephone skills, customer service and treatment presentation.

Marketing Consulting Calls - consulting hours to strategize, create budgets, track systems, prioritize projects and coordinate outside vendors to achieve results.

Team Training - Your choice of either an in-office visit to train your team or team training at Pride Institute’s headquarters.

The Marketing BUILDING BLOX™ training guides – “Attracting New Patients Through Referrals”, “Motivating Patients to Want the Treatment They Need”, “New Methods and New Models for New Marketing”

“Smart Marketing Solutions" Seminar - Continuing Education course offered at several locations throughout the U.S. Click here for more information.